Case study

Raya.

ElrahFestive menswear collection2025 Vertical cuts

A Raya collection shot as vertical film — six talents, each styled in baju melayu and sampin, cut for social. We planned the looks, shot the campaign and delivered the cuts per talent.

01

Final delivery

The cuts delivered for the collection, by talent.

Aisar Khalid

0:33

Aisar Khalid · II

0:29

Beto

0:28

Beto · II

0:28

Sharnaaz

0:23

Shahril

0:13

Sky · Amir · Alang

0:28