Karaoke.
Topboi × JaecooAutomotive campaign2026
Film · Highlight · Vertical
A car campaign that behaves like a music video: the crew, the machine and a karaoke bar between shoots. We planned the shoot in one block, cut a hero film and delivered the social versions from the same day's footage — film, highlight and a 9:16 cut.
The film
2:09 · filmFull campaign film — the one that ran as the hero piece.
Highlight cut
0:57 · highlightTighter edit for social and event screens.
Vertical social cut
0:22 · vertical9:16 version cut for Reels and TikTok.