J5 launch.
TOPBOI x JaecooAutomotive campaign2026
Highlight · Final delivery · Behind the scenes
A car campaign that behaves like a music video: the crew, the machine and a set built around both. We planned the shoot in one block, cut a hero film and delivered the social versions from the same day's footage — film, highlight and a 9:16 cut.
01
Highlight
The campaign’s headline cuts — hero film, tighter social edit and the 9:16 version.
The film
2:09 · filmFull campaign film — the piece that ran as the hero.
Highlight cut
0:57 · highlightTighter edit for social and event screens.
Vertical social cut
0:22 · vertical9:16 version cut for Reels and TikTok.
02
Final delivery
What went to the client — five individual stories plus the group film, all delivered from the same shoot.
Story 01
0:42 · deliveredStory 02
0:39 · deliveredStory 03
0:47 · deliveredStory 04
0:54 · deliveredStory 05
0:31 · deliveredGroup film
0:35 · delivered
03
Behind the scenes
The full behind-the-scenes cut from the shoot day.
Behind the scenes — full cut
1:43 · BTSThe shoot day from the inside: the studio block, the lighting team and the setup changes between scenes.